Reliance Retail Ventures Ltd (RRVL) has acquired the technology assets of Bengaluru-based AI-powered styling and fashion discovery platform Furrl for an undisclosed sum.
The acquisition includes Furrl’s AI Styling Engine and commerce app, and forms part of RRVL’s strategy to embed artificial intelligence across its consumer businesses and deliver more personalised shopping experiences.
Strengthens AI-Led Shopping
Furrl’s technology transforms fashion catalogues into fully styled outfit recommendations based on individual consumer preferences, helping shoppers discover products in a more contextual and intuitive manner.
Following the acquisition, the technology is expected to strengthen RRVL’s AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms.
Fashion Discovery Platform
Founded in 2022 by Esha Tiwary, Furrl was created to address fashion discovery amid rapidly changing consumer preferences.
Over the past four years, the platform expanded to more than 50,000 products across over 200 fashion and lifestyle brands, building capabilities in catalogue intelligence, personalisation and outfit-level recommendations.
Founder On Acquisition
“We built Furrl with one conviction: that fashion discovery is broken and AI can fundamentally change that. This acquisition enables our technology to reach millions of customers with Reliance Retail’s scale and is a powerful validation of what our team built,” said Furrl Founder Esha Tiwary.