Senco Gold Ltd, a leading jewellery retailer, has accelerated the adoption of advanced technologies across design, sourcing, supply chain management and e-commerce as it sharpens its focus on digital customer engagement and operational efficiency.
“The biggest transition has been in the digital space, with the brand moving into the AI-aided customer experience journey,” said Chairperson Ranjana Sen in a letter to shareholders.
Focus shifts to younger consumers
FY26 was a year of transition for the company as it modernised its product portfolio while retaining its traditional craftsmanship.
“Though our foundation remained rooted in Indian heritage, our designs took on a more modern look to cater to young buyers. While our core values have not changed in the brand’s over 87-year history, we have diversified into lighter and stylised formats to make our handcrafted jewellery more trendy and accessible to millennials and Gen Z,” she said.
Technology drives efficiency
The jewellery retailer said analytics-based tools have improved forecasting, planning and operational efficiency, while enabling efficient stock distribution across its showroom and franchise network with real-time visibility and control.
For FY27, Senco Gold is targeting more than 20% revenue growth, an EBITDA margin of 7.5-7.8% and a PAT margin of 4-4.5%.
SMART framework for inventory
“Our key priorities include improving inventory productivity, increasing the proportion of gold metal loans to optimise borrowing costs, strengthening subsidiary performance and enhancing return ratios, said Senco Gold Chief Financial Officer Sanjay Banka.
Senco inventory and capital allocation strategy in FY27 will be guided by the SMART framework — Strategic Stocking, Merchandise Monitoring, Assortment Optimisation, Replenishment Excellence and Technology-driven Inventory,
During FY26, inventory rose 61% to ₹5,296 crore, primarily due to higher gold prices, expansion of the showroom network and planned stocking ahead of the April 2026 festive season. Blended inventory holding increased to 186 days.
“Improving inventory productivity remains a key focus area, and we are targeting inventory levels of around 160-170 days during FY27,” he said.