PNG Jewellers has rebranded its lightweight diamond jewellery brand Litestyle as YOOU, marking a new phase in its strategy to expand the category and appeal to younger consumers.
YOOU aims to become a preferred destination for lightweight diamond jewellery in India and plans to open 100 new stores through shop-in-shop (SIS) and exclusive brand outlet (EBO) formats by 2030.
Brand targets everyday wear
The rebranding is built around individuality, confidence and self-expression. YOOU is positioned for women who see jewellery as an extension of their personality rather than something reserved for special occasions.
The brand specialises in lightweight diamond jewellery across 14, 18, 22 and 9 karat gold. Its portfolio includes rings, earrings, chains, pendants, bracelets, bangles, mangalsutras and men’s jewellery.
Expansion across markets
YOOU currently has 13 exclusive brand outlets across Maharashtra and Goa. It also has a shop-in-shop presence across five States, including Maharashtra and Goa.
“With YOOU, we are taking that journey forward by creating a brand that speaks directly to today’s woman and her aspirations. Customers can expect more innovation, more contemporary collections and a jewellery experience that is deeply personal,” said PNG Jewellers, Chairman and Managing Director Saurabh Gadgil.
Focus on individuality
Brand Ambassador Sara Tendulkar said YOOU encourages women to celebrate themselves through contemporary and personal designs.
“What I love about YOOU is that it encourages women to celebrate themselves every single day through designs that are contemporary, effortless and deeply personal. It is a brand that truly reflects the confidence and individuality of today’s generation. You don’t need an occasion to shine. You are the occasion! Welcome to YOOU!” she said.