Mercedes-Benz India has announced the launch of its 2026 festive campaign, ‘Dream Days’, offering a range of financial and ownership benefits to customers during the festive season.
The campaign will run from August to October 2026, beginning August 11, and will offer benefits including a three-month EMI holiday on the GLA and GLC, a 6.99% interest rate on select car lines, trade-in benefits and a Key-to-Key upgrade programme for the GLE and GLS.
Select customers will also stand a chance to win a Mercedes-AMG Formula 1® Paddock Experience.
Three-month EMI holiday
Under the Dream Days campaign, customers purchasing the GLA or GLC can opt for a minimal EMI arrangement for the first three months after purchase, subject to applicable terms and conditions.
Mercedes-Benz is also offering an interest rate of 6.99% on select car lines, aimed at reducing monthly financial commitments compared with conventional luxury-car financing rates.
The campaign additionally offers trade-in benefits for customers looking to exchange their existing vehicles and upgrade to a Mercedes-Benz.
Key-to-Key offers two-car upgrade rout
eThe Key-to-Key programme is aimed at customers purchasing select models, including the GLE and GLS.
Under the programme, customers can upgrade to a new variant after 24 months with zero down payment. The offering allows customers to own two Mercedes-Benz cars over a two-year period, with one upgrade at no extra cost, according to the company.
Mercedes-Benz India, Managing Director & CEO, Santosh Iyer, said, “The onset of the festive season brings optimism, aspiration and marks new beginnings. We are excited to bring back ‘Dream Days’, reaffirming our commitment to customers by offering innovative and rewarding financial solutions.”
“‘Dream Days’ campaign will support customers purchase decision with curated financial solutions like EMI holidays, attractive interest rates, Trade-in benefits, Key-to-Key benefits featuring upgrade to new model in future with zero downpayment and a host of other benefits,” Iyer added.
He said the campaign underlines Mercedes-Benz’s positioning in India’s luxury automotive market while seeking to boost customer sentiment and festive momentum.
STAR Agility+ adds flexibility
The Dream Days offerings will be available alongside Mercedes-Benz Financial Services’ existing STAR Agility+ product.
The financing solution combines service packages, an assured buyback value, extended warranty and what the company describes as 40% lower monthly commitments.
At the end of the tenure, customers have three options: upgrade to another vehicle, retain the vehicle by refinancing or paying the buyback value, or return the vehicle.
The company said the product is designed to provide customers with greater flexibility throughout the ownership period.
360-degree festive campaign
Mercedes-Benz said Dream Days is designed as a 360-degree campaign spanning the entire customer journey, with personalised financial solutions supported by above-the-line advertising and focused on-ground activations.
The media campaign will include an emotive film, print campaigns, outdoor advertising and digital initiatives.
The company said the campaign will also focus on emerging markets with future growth potential, where Mercedes-Benz has been expanding its footprint.