Madden NYC, the accessible fashion brand from Steve Madden has made its debut in India with a women’s footwear collection.
The collection is available online and at select retailers across the country. Inspired by the energy of New York City, the brand offers fashion-forward footwear at accessible prices.
Collection targets young consumers
The debut range includes everyday sneakers, slides, statement heels and elevated essentials. Designs feature metallic finishes, woven textures, denim details, animal prints and pops of colour.
The footwear will be priced between ₹5,000 and ₹7,000. The brand targets consumers seeking trend-driven styles that allow them to express their individuality.
Digital-first India launch
“The Indian fashion consumer is increasingly looking for brands that combine global relevance with accessible style. Madden NYC fills an exciting whitespace in the market with its fashion-forward aesthetic, strong value proposition and broad appeal,” said Reliance Brands, Head Sumeet Yadav.
“India has become one of the most exciting fashion markets in the world, and we’re thrilled to introduce Madden NYC to consumers looking for accessible, trend-driven style,” said Steve Madden, President of International Ian Funk.
Brand plans further expansion
The collection will be available at select retail destinations across Bengaluru, Hyderabad, Mumbai, New Delhi, Ahmedabad, Pune, Kolkata and other cities.
The launch builds on Steve Madden’s presence in India, with 35 exclusive stores across 16 cities. Madden NYC will introduce new product drops, additional categories and consumer activations later this year.
Company background
Reliance Brands Ltd (RBL), a subsidiary of Reliance Retail Ventures Ltd (RRVL), was established in 2007 to launch, scale and nurture global fashion and lifestyle brands in India. Its portfolio includes global brands such as Steve Madden.