Victorinox India has appointed actor Abhay Deol as a Friend of the Brand for its watch portfolio for the next 18 months.
Known for his authenticity and independent spirit, Deol will represent Victorinox’s watch collections, including I.N.O.X., Maverick, Concept One Solar, Air Pro, Dive Pro and Concept One Automatic.
Campaign to span festive season
Deol will feature across the brand’s digital, outdoor and retail touchpoints, highlighting its Swiss heritage, craftsmanship and focus on quality.
The association will centre on Victorinox’s global watch campaign, “Spend Your Time Wisely”, positioning watches as companions to meaningful moments.
Swiss heritage meets Indian occasions
The campaign will roll out across key festive occasions, including Diwali, Raksha Bandhan and the wedding season.
“Our ambition is to make Victorinox watches the ideal gift for every festive occasion and the important moments that define our lives, creating a meaningful bridge between Swiss excellence and the traditions of India,” said Victorinox India, Head of Marketing, Avirup Mukhopadhyay.
Brand seeks deeper consumer connect
“As we continue strengthening our presence in India, this collaboration marks an important step in building deeper connections with consumers while staying true to our Swiss heritage and commitment to quality,” said Victorinox India, Managing Director, Debraj Sengupta.
“What resonates with me about Victorinox is its authenticity, its strong sense of purpose and the integrity with which it has stayed true to its values for generations,” said Abhay Deol.