Electric cycle maker EMotorad, in partnership with Mercedes-Benz India, is bringing the official Mercedes-AMG PETRONAS e-bike range to the Indian market.
As the exclusive India partner, EMotorad will introduce three e-bike models in the country and will be responsible for the post-sales customer experience, including service and repairs.
The partnership combines the design and technology of the Mercedes-AMG PETRONAS official e-bike range with EMotorad’s capabilities in e-bike manufacturing, distribution and customer experience.
E-bikes to be built in India
EMotorad will manufacture the e-bikes in India while managing the end-to-end ownership experience for customers within the Mercedes-Benz ecosystem.
The range will be available exclusively through select Mercedes-Benz retail outlets in India, providing customers with dedicated touchpoints to experience and purchase the e-bikes.
The partnership also marks EMotorad’s expansion into the premium mobility segment, leveraging the Mercedes-AMG PETRONAS brand and its association with performance, design and technology.
EMotorad Kunal Gupta, Co-founder & CEO, , said Mercedes-Benz represents a high benchmark for quality and customer experience in India’s automotive market, which aligns with EMotorad’s own approach.
“All the three e-bikes in this range are one of their kind, globally. We are glad that we are able to bring the most cutting-edge tech in e-bikes to India, through partnerships like these. More to come,” Gupta said.
Focus on premium customer experience
EMotorad Co-founder Himanshu Ratnoo said the partnership brings together technology and manufacturing capabilities in the cycling segment while placing an emphasis on quality and ownership experience.
He said manufacturing the e-bikes in India and managing the complete customer journey would enable EMotorad to bring a global product experience to Indian customers.
AMG brand extends to e-mobility
Mercedes-Benz India Managing Director & CEO Santosh Iyer said the launch of the AMG F1 PETRONAS e-bikes represents an extension of the AMG brand into a new mobility category.
“The Studio opens with distinct AMG flavour for enthusiasts,” Iyer said, referring to the AMG-focused experience being showcased by the company.
He added that the CONCEPT AMG GT XX demonstrates Mercedes-AMG’s focus on performance, technology and innovation while highlighting the brand’s vision for an electric future.
“The launch of AMG F1 PETRONAS e-bikes in India is a natural extension of the AMG brand. These world-class F1 e-Bikes will enable more AMG enthusiasts to connect with the brand’s unique DNA of performance, design and craftsmanship,” Iyer said.
EMotorad expands electric mobility portfolio
EMotorad is focused on developing smart, affordable and sustainable electric cycles designed and manufactured in India.
The company has been expanding its presence in the electric mobility market, with a focus on making e-cycles more accessible while developing products and customer experiences tailored to Indian riders.
The Mercedes-AMG PETRONAS e-bike range adds a premium, performance-oriented offering to this portfolio and gives EMotorad an opportunity to tap into the growing intersection of electric mobility, lifestyle and automotive brands.