Aayush Wellness Ltd, an integrated healthcare company, has expanded its nutraceutical portfolio with the launch of Aayush Calcium Vitamin Tablets, a formulation designed to support bone health and address nutritional deficiencies.
The launch marks the company’s entry into the dietary supplements category, which is valued at $178 billion. Demand is being driven by changing consumer health priorities, nutritional gaps and growing interest in preventive healthcare.
Formulation targets bone health
The tablets combine essential nutrients intended to support bone strength, muscle function and overall wellbeing.
The formulation includes Calcium Citrate to support calcium absorption and Vitamin D2 to aid calcium utilisation and bone mineralisation. Magnesium and Zinc support muscle function and joint health, while Folic Acid contributes to cell renewal and metabolic processes.
Focus on mobility and daily wellbeing
The company said the combination is designed to support bone density, joint flexibility and muscular performance. The product is also positioned for individuals with active or demanding lifestyles.
The key benefits highlighted by the company include improved calcium absorption and utilisation, support for bone density and long-term skeletal strength, and assistance with muscle function, joint mobility and flexibility.
The tablets are intended to provide a convenient daily option for people seeking to address nutritional gaps. Individual results may vary depending on dietary intake and nutritional status.
Company targets growing supplements market
“As India witnesses one of the world’s highest nutrient insufficiencies, our entry into this category is both timely and strategically aligned with real consumer needs,” Aayush Wellness Director, Kashiram Jadhav, said.
“Aayush Calcium Vitamin Tablets reflect our commitment to proactive healthcare and scientific rigour. We are entering a high-growth category that is central to India’s long-term wellness transition and holds strong commercial potential for our shareholders,” he said.
The launch forms part of Aayush Wellness’s broader effort to expand its nutraceutical offerings and participate in the growing market for nutrition-focused wellness products.