Maruti Suzuki India Ltd has launched the Victoris Aurum Edition, a special edition of its SUV featuring Strong Hybrid technology, to mark the model’s first anniversary after achieving record sales in its debut year.
Priced at ₹22,990 for the celebratory accessory kit, the Aurum Edition features distinctive copper-coloured exterior accents, chrome accessories and additional cabin enhancements. The Strong Hybrid powertrain offers an EV mode, adding to its technology appeal.
Maruti Suzuki said the Victoris set a record for the highest number of cars sold during the first year of a new model launch in India’s passenger vehicle segment. It also became the fastest-selling passenger vehicle to reach the 1.5 lakh and 1 lakh sales milestones, the company said.
Aurum edition gets distinctive styling
Named after the Latin word for gold, Aurum celebrates the Victoris’s first-year sales performance with a distinctive design theme.
The special edition features copper-coloured inserts on the front, side and rear skid plates, along with accents around the wheel arches. Chrome accessories for the front grille, fenders, bumpers, body-side mouldings and door visors further distinguish the vehicle.
The package also includes all-weather 3D cabin mats, a 3D boot mat and a rear trunk sill guard.
The introduction of the Aurum Edition comes as automakers look to attract younger customers through feature-rich vehicles, distinctive styling and technology-led mobility options.
Maruti Suzuki banks on strong demand
“Conceptualised as a ‘Got it All’ SUV for today’s dynamic young go-getters who ‘want it all’, the VICTORIS has truly won the hearts of buyers. As we celebrate its first anniversary, it’s worth noting that the VICTORIS has become the fastest-selling PV to clock both the 1.5 lakh and 1 lakh sales milestones, going on to achieve the highest sales for any car in India during its first year of launch,” said Maruti Suzuki India Senior Executive Officer, Marketing and Sales, Partho Banerjee.
He said the Aurum Edition Strong Hybrid combines distinctive styling enhancements with the model’s technology-focused positioning, adding to its appeal during the festive season.
Shahid Kapoor association strengthens appeal
Maruti Suzuki has partnered with Bollywood actor Shahid Kapoor to promote the Victoris Aurum Edition.
The company said the association aligns the SUV with younger customers seeking contemporary styling, technology and premium lifestyle experiences.
The Victoris has also received several industry awards during its debut year, including the Indian Car of the Year (ICOTY) 2026 award. It was also named Car of the Year by BBC Top Gear India, Car India magazine, ABP Live Auto and Hindustan Times Auto.
The awards have strengthened the model’s position in the competitive Indian passenger vehicle marke