LatentView Analytics Ltd, an AI-driven data analytics and consulting company, has appointed Amith Patalay as Head of Europe & UKI, Consumer Ecosystem, as it looks to expand its presence in European markets and strengthen relationships with enterprise clients.
Based in Malmo, Sweden, Patalay will lead the company’s regional growth strategy, focusing on consumer goods, retail, marketplaces and automotive. His responsibilities include expanding market presence, developing strategic client relationships and helping enterprises derive greater business value from data, analytics and artificial intelligence (AI).
Patalay brings nearly 24 years of experience in the consulting and technology industries, including 20 years at Infosys. He has managed large business portfolios, developed relationships with global enterprises and built teams across Europe, North America, Latin America and India.
Europe emerges as a strategic growth market
The appointment comes as LatentView seeks to strengthen its European operations and bring its data engineering, advanced analytics and AI capabilities closer to regional clients.
LatentView Analytics CEO Sonal Ramrakhiani said expanding the company’s presence across geographies was a strategic priority, with Europe playing a central role in its growth plans. Patalay’s experience in business development, client relationship management and leadership across markets would support this expansion.
LatentView Analytics Chief Client Officer and Group P&L Head, Consumer Ecosystem, Venky Ramesh said the company aimed to help European enterprises translate data and AI investments into competitive advantages and measurable business outcomes.
Patalay said European enterprises were seeking AI solutions that were trusted, compliant and closely linked to business outcomes. He added that he would focus on building partnerships with businesses across the region to improve decision-making and deliver tangible business impact.
Expanding AI and analytics capabilities
LatentView provides data engineering, advanced analytics and decision intelligence services to enterprises across sectors, including technology, consumer packaged goods, industrials, financial services and retail.
Its offerings cover marketing effectiveness, consumer intelligence, revenue growth, supply chain optimisation and enterprise decision-making. The company serves more than 40 Fortune 500 companies, according to its statement.
LatentView has received Databricks Gold Partner status and ISG Leader recognition in Specialty Analytics and AI Services – Supply Chain for 2024-2026, as well as Specialty Analytics Services – Retail and Consumer Packaged Goods for 2025.
It was also named a Strong Performer in Forrester’s The Forrester Wave: Marketing Measurement and Optimization Services, Q1 2026.
The appointment strengthens the company’s regional leadership as enterprises increasingly explore AI-led approaches to improve operational efficiency, customer understanding and business performance.