Amara Raja Energy & Mobility Ltd has approved the incorporation of a wholly owned subsidiary in Telangana to expand its presence in automotive and battery-related services.
The proposed entity will operate under a name such as Amaron Assist Pvt Ltd, Amara Raja Amaron Assist Pvt Ltd or AR Amaron Assist Pvt Ltd, subject to approval. The company is expected to be incorporated within two months.
Initial investment of up to ₹100 crore
Amara Raja plans to make an initial investment of up to ₹100 crore in the proposed subsidiary. The investment may be made through equity, loans or other securities in one or more tranches.
Services to operate under Amaron Assist
The subsidiary will provide automotive, battery and spares-related services under the Amaron Assist brand.
Positioned as a technology-led services and solutions business, it will focus on automotive maintenance, battery services, vehicle care and mobility assistance.
The proposed venture will expand Amara Raja’s activities beyond battery manufacturing into services supporting vehicle owners and the wider mobility ecosystem.