Forevermark Diamond Jewellery, the natural diamond jewellery brand from De Beers Group, has entered Pune with the opening of its first boutique at Phoenix Avenue of Stars.
The boutique was inaugurated by film actor Amruta Khanvilkar. The launch marks the brand’s expansion into the city and adds to its retail presence in western India.
Boutique showcases signature collections
The new boutique offers customers a dedicated space to explore natural diamond jewellery across a range of occasions, from everyday wear to milestone celebrations.
Its collections include Icon, Avaanti and Millemoi, alongside solitaires, bridal jewellery and celebration pieces. The designs combine contemporary and timeless aesthetics with an emphasis on natural diamonds and craftsmanship.
Brand expands retail presence
“The opening of our first boutique in Pune, and our fourth in the western region, marks an important milestone as we continue to strengthen our retail presence across India.
We are pleased to bring Forevermark Diamond Jewellery closer to consumers in the city, offering a destination where they can discover natural diamond jewellery that reflects their personal style and celebrates life’s most meaningful moments,” Forevermark, De Beers India Pvt Ltd, Managing Director, Mallikarjuna Reddy Yarabolu, said.
First anniversary marked with festive campaign
The Pune launch comes as Forevermark Diamond Jewellery completes its first year in India.
To mark the occasion, the brand has unveiled its festive campaign featuring Princess Gauravi Kumari of Jaipur as its festive face. The campaign presents jewellery as an expression of festive style and individuality, combining elements of royal heritage with contemporary design.
The brand said the campaign is aimed at connecting with a new generation of natural diamond jewellery consumers.