TVS Motor Company is stepping up its expansion in Brazil, targeting higher production capacity, exclusive dealerships and a wider after-sales network as it seeks to strengthen its position in one of the world’s largest motorcycle markets.
The company, part of TVS Venu, currently has an annual production capacity of around 1.1 lakh units in Brazil in 2026 and plans to increase it to 1.3 lakh units by 2027. The expansion is aimed at supporting its growing commercial presence and building a sustainable business in the Latin American market.
The growth strategy also involves expanding its retail footprint and strengthening customer service infrastructure through its partnership with Brazilian two-wheeler company Mottu.
TVS Motor plans to renovate existing outlets and open new exclusive dealerships, initially concentrating on Brazil’s Southeast and Central-West regions. Three new stores are scheduled to open during 2027.
Through its partnership with Mottu, established four years ago, TVS Motor has access to a network of more than 500 points of sale and 168 service locations across Brazil. The company plans to strengthen this network with specialised technical teams trained by the manufacturer and improved local availability of spare parts.
Flagship store marks expansion milestone
The opening of TVS Motor’s first flagship store in São Paulo marks a significant step in its efforts to build brand visibility and deepen its engagement with Brazilian customers.
The showroom spans 149 square metres within a total facility area of approximately 250 square metres. It is designed to showcase the company’s products, technology and brand experience while providing a direct interface with customers.
TVS Motor Company President, International Business, Peyman Kargar, said Brazil was strategically important to the company’s international growth ambitions.
Through its partnership with Mottu, the company is investing in local production capacity, expanding its retail footprint and strengthening the service ecosystem to establish a sustainable business in the country, he said.
TVS Motor Company Continental Business Head, Martin Corsunsky, said the Brazilian two-wheeler market was among the most dynamic and significant in the world.
The company intends to offer Brazilian customers products combining technology, design and performance, backed by a strong customer service and after-sales infrastructure, he said.
Four models target different customer segments
TVS Motor is showcasing four models as part of its efforts to broaden its appeal in Brazil.
The portfolio includes the TVS NTORQ 125 sporty scooter with connectivity features, the TVS Raider 125 aimed at urban commuters, the TVS Apache 160 focused on everyday performance and handling, and the TVS Apache 200, which incorporates racing-inspired technologies.
The product range is intended to address different consumer requirements, from urban commuting to performance-oriented motorcycling.
Brazil strengthens Latin American ambitions
TVS Motor has a presence in more than 90 countries and serves over 50 million customers worldwide. It has been operating in 18 Latin American markets for more than 15 years.
The expansion in Brazil is part of its broader international strategy to consolidate its regional presence and tap opportunities in a major global motorcycle market.
The planned increase in production capacity, coupled with investments in dealerships and after-sales services, signals a shift towards building a deeper local operating presence rather than relying solely on product distribution.
For TVS Motor, the success of this strategy will depend on its ability to translate manufacturing capacity and an expanding distribution network into sustained retail demand and stronger brand recognition in Brazil.