Namra Jewels Pvt Ltd, a wholly owned subsidiary of Mini Diamonds (India) Ltd, is set to launch an exclusive men’s jewellery collection as it expands its consumer-facing product portfolio.
The collection will be introduced progressively across the brand’s online and offline channels throughout the festive season, with new designs and styles being added during the period.
Collection targets contemporary styling
The range will feature contemporary gold and lab-grown diamond jewellery, including cufflinks, bracelets, rings, brooches and other accessories designed for versatile and comfortable wear.
The company said men’s jewellery is increasingly moving beyond traditional and occasion-based purchases, with consumers incorporating jewellery into formal, festive and everyday fashion.
Brand expands customer base
The new category will enable Namra Jewels to reach a wider customer base and strengthen its positioning as a lifestyle jewellery brand.
The launch is also expected to improve customer engagement, increase digital traffic and physical store footfall, create additional gifting opportunities and support the continued expansion of the brand’s consumer-facing business.
Focus on retail growth
“Jewellery is increasingly becoming a part of men’s personal style, creating opportunities for brands offering contemporary designs and quality craftsmanship.
With this collection, Namra Jewels is entering a growing category that complements its existing portfolio and expands its customer base. We believe men’s jewellery can contribute meaningfully to the brand’s long-term retail growth,” the management of Namra Jewels said.
The company will progressively expand the collection across its digital and physical retail channels during the festive season.