Hyundai Motor India has introduced new Lounge Edition across its Creta, Alcazar and Creta Electric SUVs, targeting customers looking for greater comfort, exclusivity and connected experiences.
The new edition brings a 29.46 cm (11.6-inch) Rear Seat Entertainment System (RSE), lounge-exclusive interiors and styling enhancements to the three SUV lines, positioning the cabin as a premium entertainment and relaxation space.
Entertainment moves to the rear seat
The key differentiator of the Lounge Edition is Hyundai’s new RSE system, which is designed to turn the rear cabin into an immersive digital entertainment zone.
The system supports OTT content, video streaming, interactive gaming, phone mirroring and a range of applications through a Certified App Store. It is paired with the existing BOSE Premium Sound 8-speaker system with a front central speaker and subwoofer.
The cabin also gets a Lounge-exclusive interior theme with silver-coloured inserts, Moonwhite ambient lighting, a new lounge seat design pattern and rear-seat headrest cushions carrying Lounge branding.
“At Hyundai, we continuously strive to create products and experiences that resonate with the evolving aspirations of our customers. Customers today seek experiences that go beyond mobility, and the new Lounge Edition has been designed with this evolving aspiration in mind,” said Hyundai Motor India Head, Product Strategy & Planning, Amit Dhaundiyal.
“From lounge-inspired interiors, engaging digital entertainment and on-the-go gaming experiences powered by rear seat entertainment, to distinctive styling enhancements, every element has been thoughtfully crafted to transform every journey into a more comfortable, connected and rewarding experience,” he added.
Creta Lounge Edition
The Creta Lounge Edition is based on the King trims and is available with the 1.5-litre MPi Petrol iVT and 1.5-litre U2 CRDi Diesel AT powertrains.
The SUV gets a new Golden Bronze exterior colour, black-painted front and rear skid plates, side-sill garnish, rear spoiler, roof rails, C-pillar garnish and ORVMs. It also gets 18-inch matte black alloy wheels.
Inside, the Creta Lounge Edition features the 29.46 cm (11.6-inch) RSE, lounge-exclusive interiors with silver-coloured inserts, Moonwhite ambient lighting, the new lounge seat pattern and rear-seat headrest cushions with Lounge branding.
The Creta Lounge Edition is priced from ₹19.21 lakh for the 1.5 MPi iVT King Lounge. The King Lounge DT is priced at ₹19.37 lakh, while the 1.5 CRDi AT King Lounge is priced at ₹20.31 lakh. The diesel King Lounge DT costs ₹20.46 lakh, with all prices ex-showroom.
Alcazar gets a five-seat lounge
The Alcazar Lounge Edition takes a different approach by focusing on rear-seat space and comfort. Based on the Signature variant, it is offered exclusively with the 1.5-litre U2 CRDi Diesel AT powertrain and comes in a five-seater configuration.
The SUV gets the new Golden Bronze exterior colour, black-painted front and rear skid plates, side-sill garnish, rear spoiler, roof rails and ORVMs, along with 18-inch black alloy wheels.
Its cabin features a voice-enabled smart panoramic sunroof, the 29.46 cm (11.6-inch) RSE, lounge-exclusive interiors with silver-coloured inserts, Moonwhite ambient lighting and the new lounge seat design with branded rear headrest cushions.
The A Alcazar Lounge Edition is priced at ₹21.81 lakh for the Signature 5S Lounge, while the Signature 5S Lounge DT is priced at ₹21.96 lakh, ex-showroom.
Creta Electric adds premium tech
The Creta Electric Lounge Edition brings the lounge concept to Hyundai’s electric SUV portfolio. It is based on the Excellence Long Range variant with the Home Charger option.
The electric SUV gets a Golden Bronze exterior colour, black-painted front and rear skid plates, side-sill garnish, rear spoiler, roof rails, C-pillar garnish and ORVMs. It rides on 17-inch black aero alloy wheels.
The cabin adds a dashcam and rear wireless charger alongside the 29.46 cm (11.6-inch) RSE. Lounge-exclusive interiors with silver-coloured inserts, Moonwhite ambient lighting and the new lounge seat design with branded rear headrest cushions complete the package.
The Creta Electric Lounge Edition starts at ₹24.34 lakh for the Excellence LR Lounge. The Excellence LR Lounge DT is priced at ₹24.49 lakh. The Excellence LR with Home Charger Lounge costs ₹25.07 lakh, while the corresponding DT version is priced at ₹25.22 lakh. All prices are ex-showroom.
The Lounge Edition marks another step in Hyundai’s effort to add technology-led differentiation to its SUV range, with the emphasis shifting beyond conventional vehicle features towards an integrated in-cabin experience.