Ola Electric said it is aiming to rebuild its national market share to 15-20% over the next six months, supported by improved service stability, stronger sales execution, higher store productivity and the ramp-up of its Roadster electric motorcycle portfolio.
In its shareholder letter, the company said the recovery momentum is broad-based across regions, with Northern and Eastern markets leading growth due to improved service performance in Uttar Pradesh, Bihar and West Bengal.
Service recovery aids regional growth
Ola Electric said Southern and Western markets are also witnessing encouraging recovery trends, driven by service improvements in Karnataka, Maharashtra and Tamil Nadu, among other key states.
The company indicated that stabilising service operations has played a key role in rebuilding customer confidence and improving sales momentum across its network.
Roadster emerges as second growth engine
The company said its Roadster motorcycle portfolio is becoming its second major growth engine as the electric motorcycle market continues to expand rapidly.
According to Ola Electric, the electric motorcycle segment has grown 2.5 times compared to late CY25 levels, with the company currently holding nearly 50% market share in the category. Electric motorcycles contributed around 15% of April gross orders.
Ola said Roadster products are positioned around high range, performance and reliability, with variants offering up to 9.1 kWh battery capacity and more than 500 km certified range.
Production ramp-up becomes priority
The company said improving demand has significantly reduced network inventory levels to just three to four days of sales, resulting in order backlogs across key products.
As a result, Ola Electric has prioritised manufacturing ramp-up, focusing on supplier scaling, higher factory throughput, faster order-to-delivery timelines and rebuilding inventory buffers across the retail network.
The company added that the expansion does not require additional capital expenditure as capacity at its Futurefactory facility is already in place.
AI becomes core operational layer
Ola Electric said artificial intelligence is increasingly becoming a core operating layer across the business through its in-house AI stack.
The company stated that around two lakh connected calls per day are currently being managed through AI systems across sales, service and operations functions.
AI-powered sales agents are handling lead reactivation, multilingual customer engagement, test-ride scheduling and follow-ups, while service productivity AI tools are improving technician efficiency and store-level execution.
The company also said AI-based registration and logistics systems are helping reduce document delays and improve accountability across the network.
Brand recall remains strong
Despite service-related challenges faced earlier, Ola Electric said its brand strength has remained resilient due to its large installed base and competitive product positioning.
The company said it continues to lead on range, pricing and value proposition in the EV two-wheeler segment.
According to independent consumer research cited by the company, Ola recorded the highest top-of-mind EV two-wheeler brand recall at 29%, spontaneous recall at 50% and aided recall at 85%.
The company added that its overall Net Promoter Score (NPS) stood at 53, rising to 64 among customers who did not face service delays.
Cost optimisation improves cash flow
Ola Electric said FY26 was also marked by a significant operating expense reset.Consolidated operating expenses, including lease rentals, declined from ₹844 crore in Q4 FY25 to ₹428 crore in Q4 FY26 due to network rationalisation, lower fixed overheads and tighter sales and service cost controls.
The company expects quarterly operating expenses to reduce further towards ₹350 crore over the next few quarters.
Cash flow performance also improved during the year, with consolidated cash flow from operations improving from negative ₹2,391 crore in FY25 to negative ₹775 crore in FY26.
Consolidated free cash flow improved from negative ₹3,367 crore to negative ₹1,492 crore, with the automotive business contributing significantly to the improvement.
