Jewellery retailer Malabar Gold & Diamonds has appointed former India cricket captain MS Dhoni as its brand ambassador, marking the beginning of a long-term association centred around its philosophy of ‘The Responsible Jeweller’.
The company said Dhoni’s integrity, consistency and humility reflect the values that have defined the brand for more than three decades.
Focus On Trust
The partnership comes as consumers increasingly prioritise transparency, authenticity and trust while purchasing jewellery.
“Consumers today expect more from the brands they choose. Beyond exceptional products, they seek transparency, authenticity and confidence in every purchase,” said Malabar Group Chairman M.P. Ahammad.
MS Dhoni has earned the respect and trust of millions through his integrity, discipline and consistency, qualities that resonate deeply with our own values. We are delighted to welcome him to the Malabar family,” he said.
MS Dhoni said the association was meaningful because of the brand’s commitment to transparency, responsibility and customer confidence.
Responsible Retailing
Malabar Gold & Diamonds said its commitment to responsible retailing is reflected through its Malabar Promises framework.
The customer-first initiatives include 100% BIS-hallmarked jewellery, 28 quality checks for every natural diamond, transparent pricing, guaranteed buyback, lifetime maintenance, complimentary insurance, best-value exchange programmes and responsible sourcing practices.
Global Presence
Founded in 1993, Malabar Gold & Diamonds has an annual turnover of $9.41 billion.
The company operates more than 450 showrooms across 14 countries and is the world’s fourth-largest jewellery retailer.