Leading consumer product company Marico Ltd has signed definitive agreement to acquire 60% stake in Cosmix Wellness Pvt Ltd for a cash consideration of ₹225.67 crore.
The object of the acquisition is to expand Marico’s presence in premium food and nutrition categories by adding a digital-first functional wellness brand with a distinct and compelling proposition in its portfolio.
The Karnataka-based company owns Cosmix brand and offers a range of plant-based protein powders, fermented yeast protein powders, functional superfood blends. Recently it launched functional foods like plant-protein pancake mixes and plant-protein bars.
Saugata Gupta, MD and CEO, Marico said, “The investment in Cosmix brings another strong and differentiated brand into our digital-first portfolio. We foresee immense potential in the wellness and plant‑based nutrition space, and Cosmix has already demonstrated deep consumer resonance with its best-in-class, innovative offerings.
Together, we are committed to accelerating their journey, expanding into relevant adjacent wellness categories, and building a sustainable, profitable brand that inspires trust and delivers meaningful value to consumers across India,” he said.
Vibha Harish & Soorya Jagadish, Co-founders, Cosmix said, “We started Cosmix to champion clean ingredients and honest communication – creating the kind of wellness products we wanted for ourselves and our community. Partnering with Marico is a defining moment for that mission. We see incredible synergies in R&D, manufacturing and more. Seeing such a long, beautiful future for Cosmix makes us incredibly happy. Together, we’ll continue building one of India’s most loved, ethical, and trusted wellness brands.”