JSW MG Motor India said the company is witnessing a significant shift in electric vehicle (EV) landscape, with non-metro markets emerging as key growth drivers. The company’s flagship offering, the Windsor, is at the forefront of this transition, with nearly 70% of its total sales coming from non-metro cities, a clear indicator of changing consumer perceptions around EVs.
Strong Product-Market Fit Powers Growth
With cumulative sales of around 65,000 units, the Windsor has struck a chord with customers, particularly first-time car buyers seeking a practical yet future-ready mobility solution.
The vehicle’s standout ‘ABC’ value proposition has been central to its success, offering the price of an A-segment car, the size of a B-segment vehicle, and the interior space of a C-segment model. This unique positioning has enabled wider accessibility while delivering enhanced comfort and utility.
Designed For Diverse Customer Needs
Blending practicality, performance, and advanced technology, the MG Windsor caters to a broad spectrum of users with spacious interiors tailored for family-oriented buyers, smart and connected features appealing to tech-savvy consumers and clean electric powertrain for sustainability-focused users.
The vehicle is powered by a 100 kW (136 PS) motor delivering 200 Nm torque, ensuring a responsive and efficient driving experience.
Flexible Battery Options & Ownership Models
To address varied driving needs, the Windsor is offered with two battery configurations such as 38 kWh battery delivering a range of 332 km and 52.9 kWh (PRO variant) offering an extended range of 449 km.
The model also introduces an innovative Battery-as-a-Service (BaaS) pricing model, starting at ₹9.99 lakh plus ₹3.9/km, significantly lowering upfront ownership costs.
Further enhancing customer confidence, the company offers lifetime battery warranty for the first owner and 3-60 assured buyback plan for long-term value assurance
Premium Design Meets Intelligent Mobility
Positioned as India’s first Intelligent CUV, the Windsor combines sedan-like comfort with SUV-inspired versatility. Its futuristic ‘AeroGlide’ design language sets it apart, while the interiors elevate the driving experience with ‘Aero Lounge’ seats with 135-degree recline for business-class comfort and 15.6-inch Grandview touchscreen delivering an intuitive and connected interface.