Jindal Stainless, India’s leading stainless steel manufacturer, has announced Ranveer Singh, one of India’s most celebrated actors and cultural icons, as its first-ever brand ambassador and nationwide celebrity endorser.
Strategic brand move
The association marks a significant step in the company’s efforts to expand brand visibility and strengthen its connect with consumers. Known for his grit, performance, and reliability, Ranveer Singh’s persona mirrors the brand’s core ethos.
Through this association, Ranveer Singh will lead campaigns across television, digital, and social media, reinforcing stainless steel’s position as a trusted material powering India’s growth.
Celebrity influence and reach
Ranveer Singh, known as a generational performer and the ultimate showman, enjoys a massive fan following across the country. His on-screen work, combined with his dynamic off-screen persona, resonates across generations and geographies, giving him a unique ability to capture attention and connect with diverse audiences across the world.
A fitting partner
Jindal Stainless MD Abhyuday Jindal said, “Ranveer Singh represents not only the present but also the future of Indian cinema, and is deeply committed to the work behind performance. As Jindal Stainless embarks on its next phase of growth, his dynamic personality and strong connect with audiences make him a fitting partner to help bring the versatility of stainless steel closer to people across the country.”
Jindal Stainless carriesa sense of reliability
Actor Ranveer Singh said, “For many of us growing up in India, stainless steel has always been a familiar part of everyday life. It carries a sense of reliability and a distinctly Indian spirit. What makes this association special for me is that it represents values of trust and authenticity that I truly relate to. I’m excited to be associated with Jindal Stainless and look forward to taking the brand’s story to audiences across the country.”
Stainless steel in India’s growth story
Stainless steel has been part of some of India’s most defining moments of progress, from cutting-edge infrastructure and transit solutions like the Vande Bharat sleeper trains to strategic sectors such as defence with projects like BrahMos and aerospace with projects like Chandrayaan-3, alongside countless everyday applications.
Through this collaboration, Jindal Stainless aims to highlight these connections and foster greater appreciation for the material’s contribution to India’s growth and development.