Novus Loyalty Ltd has secured a significant mandate from Central Bank of India, signing a service level agreement (SLA) on April 16, 2026, to deliver and manage loyalty rewards programmes across the bank’s digital ecosystem.
End-to-end digital engagement rollout
The three-year contract, valued at approximately ₹88 crore subject to scale and utilisation, involves end-to-end deployment, migration, and management of loyalty programmes spanning debit cards, UPI, internet banking, and mobile banking platforms. The engagement also includes ongoing support services, positioning Novus as a key partner in enhancing customer engagement across digital channels.
Strengthening position in payments ecosystem
The mandate marks a strategic milestone for Novus Loyalty in the BFSI segment, reinforcing its capabilities in delivering technology-driven loyalty and rewards solutions. The company expects the deal to accelerate the adoption of its customer engagement platforms while deepening its presence in India’s fast-evolving digital payments landscape.
International expansion gains traction
Novus Loyalty, a technology-driven loyalty and rewards solutions provider, has recently received a Notification of Award from Bank of Abyssinia for implementing an enterprise-wide loyalty programme management solution. The contract, valued at $407,500, underscores the company’s growing global footprint and its ability to deliver scalable solutions in international markets.
Post-listing growth momentum
The dual wins come close on the heels of Novus Loyalty’s recent listing on the Bombay Stock Exchange, marking its entry into public markets. The company is now focused on leveraging its expanded capital base and deal pipeline to scale operations and strengthen long-term partnerships across geographies.