Indian Hotels Company (IHCL), India’s largest hospitality company, has expanded its footprint in Uttar Pradesh with the opening of Ayodhyam, Ayodhya – IHCL SeleQtions, a new hotel designed to offer guests an immersive experience rooted in the city’s rich spiritual and cultural heritage.
The launch comes amid growing momentum in spiritual tourism, with Ayodhya emerging as one of India’s most visited pilgrimage and heritage destinations.
Catering to rising spiritual tourism demand
The 162-key property has been developed to cater to the increasing influx of domestic and international travellers seeking faith-based and experiential journeys.
IHCL, Executive Vice President – New Businesses & Hotel Openings, Deepika Rao, said, ‘Spiritual tourism in India continues to see strong momentum, with Ayodhya being among the country’s most revered destinations. Ayodhyam, Ayodhya – IHCL SeleQtions is positioned to meet this demand, offering a stay experience that reflects the city’s spiritual significance while catering to the evolving expectations of today’s traveller.’”
Inspired by Ayodhya’s heritage
Drawing inspiration from Ayodhya’s cultural and spiritual legacy, the hotel features expansive and naturally illuminated spaces designed to create a tranquil and contemporary environment for guests.
The property blends modern hospitality with local influences, providing visitors with an experience that reflects the essence of the ancient city while ensuring comfort and convenience.
Curated culinary and wellness offerings
Guests can dine at Divyam, the hotel’s signature restaurant, which offers a curated menu inspired by regional culinary traditions and local flavours.
The hotel also features a fitness centre and an outdoor swimming pool, along with flexible event spaces that can host weddings, conferences and social gatherings.
Partnership to create a distinctive destination
Ayodhyam, Ayodhya – IHCL SeleQtions, Owner, Shilpa Shorewala, said, ‘We are pleased to partner with IHCL and bring Ayodhyām, Ayodhya – IHCL SeleQtions to life with an experience that reflects the city’s deep spiritual character.’”
Designed as a spiritual retreat
Ayodhyam, Ayodhya – IHCL SeleQtions, General Manager, Brij Rajpali, said, ‘Ayodhyam has been designed to offer a stay that is calm and closely connected to its surroundings. We look forward to welcoming guests to this spiritual abode.’”
Immersive guest experiences
The hotel offers a range of curated experiences inspired by Ayodhya’s living traditions and spiritual heritage. These include guided morning aartis, storytelling sessions led by kathavachaks, sattvic dining experiences and guided spiritual trails covering key religious landmarks, including the sacred Sarayu river.
With the opening of Ayodhyam, Ayodhya – IHCL SeleQtions, IHCL continues to strengthen its presence in India’s fast-growing spiritual tourism market while expanding the SeleQtions portfolio across culturally significant destinations.