Nykaa, India’s leading omnichannel beauty and lifestyle company, has unveiled its FY30 vision, outlining plans to become a $5 billion beauty and lifestyle business while capitalising on India’s growing consumption economy. The company shared its long-term growth roadmap at its Annual Investor Day 2026, highlighting ambitions across beauty, fashion, wellness and digital commerce.
Nykaa currently serves 55 million consumers across beauty, fashion, wellness and adjacent categories, addressing a lifestyle market estimated at more than $100 billion. Over the past six years, the company’s gross merchandise value (GMV) has expanded more than sevenfold, driven by strong growth across its Beauty, Fashion and House of Nykaa businesses.
Executive Chairperson, Founder and CEO Falguni Nayar
“The next decade will be a defining one for India’s lifestyle economy. Over the years, we have systematically expanded our addressable market, moving into adjacent categories and capturing a larger share of consumer spend. Wellness is the next major opportunity, and one we believe is a natural extension of our journey,” said Falguni Nayar.
She added that the convergence of beauty, wellness and longevity is creating a significant growth opportunity as consumers increasingly adopt a more holistic approach to self-care.
FY30 roadmap
Nykaa expects to deliver 2-3X revenue growth by FY30, translating into 4-5X EBITDA growth, with low-to-mid-teen EBITDA margins. The company said this growth will be supported by disciplined execution, operating leverage and capital-efficient investments.
The company is also targeting a return on capital employed (ROCE) of more than 40% while maintaining a focus on long-term shareholder value creation.
Beauty business expansion
Nykaa Beauty, the company’s largest business segment, exited FY26 with a GMV of ₹15,000
crore. Over the past three years, the segment has doubled both GMV and revenue while remaining profitable.
The beauty business currently serves 45 million consumers through digital platforms and a network of 313 stores across 99 cities. By FY30, Nykaa aims to grow Beauty GMV by 2-3X, expand its retail footprint to over 600 stores and reach 100 million beauty consumers.
The company also plans to triple its premium and prestige beauty shopper base through investments in omnichannel capabilities, AI-powered personalisation and category innovation.
Fashion growth strategy
Nykaa Fashion reported a GMV of ₹4,954 crore in FY26 and has doubled both GMV and net sales value over the last three years. Its annual transacting customer base has expanded from 2.5 million to 4.3 million during the same period.
By FY30, the company aims to grow Fashion GMV by 3-3.5X while achieving high single-digit EBITDA margins and progressing toward steady-state profitability of over 10%.
Growth is expected to be driven by premium fashion offerings, AI-led discovery tools, personalised shopping experiences and expansion across lifestyle categories.
House of Nykaa scaling brands
House of Nykaa Beauty has emerged as one of India’s largest beauty brand portfolios, growing GMV nearly 10X over the past six years to ₹2,788 crore in FY26.
Its portfolio includes brands such as Dot & Key and Kay Beauty, which have expanded their presence both in India and international markets.
The business aims to surpass ₹5,000 crore in net sales value by FY30 through organic and inorganic growth initiatives, category expansion and premiumisation.
Superstore targets underserved markets
Superstore by Nykaa, the company’s B2B distribution platform, has scaled GMV nearly fourfold over the last three years to ₹1,187 crore while expanding its retailer network to 494,000 retailers.
The platform currently partners with more than 200 brands across beauty, personal care and wellness categories. By FY30, Superstore aims to exceed ₹3,500 crore GMV and serve more than one million retailers across India.
AI-led commerce transformation
Nykaa said artificial intelligence will play a central role in its future growth strategy. Leveraging 14 years of consumer data, the company has introduced AI-powered solutions such as Skin Scan and Virtual Closet to enhance product discovery and shopping experiences.
The company also highlighted its integration with ChatGPT in India, positioning itself among the early adopters of AI-driven commerce innovations.
Going forward, Nykaa plans to embed AI across merchandising, personalisation, discovery and operational functions to improve efficiency, customer engagement and business scalability.