Royal Orchid Hotels Ltd. (ROHL) has strengthened its presence in Gujarat with the launch of the 43-room Z by Regenta City Centre Ahmedabad through its subsidiary Regenta Hotels Pvt. Ltd.
The new property forms part of the hospitality group’s expansion strategy and is aimed at catering to business and leisure travellers visiting Ahmedabad, one of western India’s key commercial centres.
Lifestyle brand
Z by Regenta is Royal Orchid Hotels’ lifestyle brand targeted at Gen Z and millennial travellers.
Located in the Vastrapur area of Ahmedabad, between Himalaya Mall and Vastrapur Lake, the hotel has commenced operations and is accepting reservations. The property is situated about 15 km from Sardar Vallabhbhai Patel International Airport and 10 km from Ahmedabad Railway Station.
Growth strategy
Guests will have access to major business districts, shopping centres and tourist attractions including Sabarmati Ashram, Kankaria Lake, Riverfront, Akshardham Temple, Ahmedabad One Mall and Himalaya Mall.
“The introduction of Z by Regenta City Centre Ahmedabad marks another important step in our Vision 2030 growth strategy,” Royal Orchid Hotels, Chairman and Managing Director, Chander K. Baljee, said.
Hospitality venture
The hotel is owned by PrimeStay Hospitality, the first hospitality venture promoted by three founders of Wireless Teleinfra along with a hotel industry professional with more than 15 years of experience.
Wireless Teleinfra, headquartered in Ahmedabad, is a telecom infrastructure and network services company serving telecom operators and network vendors across India.
“Combining strong business expertise with hospitality excellence, our vision is to develop and operate quality business hotels across key commercial destinations in the country. The launch of this hotel marks the beginning of our journey towards building a strong and growing presence in India’s hospitality sector,” PrimeStay Hospitality management said.