TVS Motor Company has expanded its Marvel-inspired Raider Super Squad Edition lineup with a new Doctor Doom-themed variant, leveraging pop culture collaborations to strengthen the Raider’s appeal among young buyers in India’s highly competitive 125cc motorcycle segment.
The company has priced the new motorcycle at ₹95,320 (ex-showroom, Delhi), with deliveries expected to begin soon through authorised TVS dealerships.
Marketing with a Marvel twist
In a unique promotional campaign, TVS unveiled the Doctor Doom-inspired Raider after the post-credit sequence of Marvel’s latest film Spider-Man: Brand New Day in select theatres across India. The campaign draws inspiration from Marvel’s signature post-credit reveals, creating a cinematic launch experience for moviegoers.
Bold styling, familiar performance
The new edition features a striking Spectral Green colourway with a multi-tone finish that transitions from green to brown, echoing the powerful persona of Doctor Doom. While the styling is new, the motorcycle retains the mechanical package that has helped make the Raider one of the country’s most popular offerings in the 125cc category.
It continues to be powered by TVS Motor’s three-valve engine and comes equipped with a Connected Reverse LCD cluster offering more than 85 connected features, along with iGO Assist technology for improved acceleration and rideability. Wider tyres enhance stability, while the top variant gets dual disc brakes with single-channel ABS for added safety.
Building on a successful collaboration
The Doctor Doom edition marks the latest chapter in TVS Motor’s collaboration with Marvel, which began in 2023 with Iron Man and Black Panther-themed Raider motorcycles. The company expanded the lineup in 2025 with Deadpool and Wolverine editions, using globally recognised superhero characters to create differentiated products for younger consumers.