Lemon Tree Hotels Ltd, a leading hospitality company operating hotels across India, has added a 52-room Keys Select property in Bareilly, Uttar Pradesh, to its development pipeline.
The hotel will operate under a franchise agreement, expanding the Group’s presence across regional commercial centres in North India.
Uttar Pradesh portfolio expands
With this signing, Lemon Tree Hotels will have eight operational hotels and 18 upcoming properties in Uttar Pradesh.
Bareilly is emerging as an important urban centre, supported by industrial activity, traditional manufacturing and its role as a transport hub for the Rohilkhand region.
Property offers convenient connectivity
“Keys Select in Bareilly reflects our strategy of expanding into high-potential regional markets with sustained demand from business and transit travellers,” Lemon Tree Hotels Executive Director and CFO, Kapil Sharma, said.
“Through an asset-light approach, we can expand across Uttar Pradesh in a capital-efficient manner while strengthening long-term value creation,” he said.
Strategically located
The property is located 5 km from Bareilly Airport and 12 km from Bareilly Junction Railway Station, offering convenient access for domestic travellers.
Bareilly is rapidly advancing as one of Uttar Pradesh’s major urban centres, driven by expanding industrial activity, traditional manufacturing sectors, and its vital role as a key transport nexus for the Rohilkhand region.
Rising volume
Positioned along major arterial highways, the city experiences a rising influx of corporate executives, transit operators, and event-driven travelers.
This consistent regional activity generates strong demand for branded, high quality, and reliable accommodations that balance modern corporate utility with exceptional value.