Joyalukkas Group has announced an allocation of ₹100 crore to expand its charitable initiatives and strengthen support for underprivileged and vulnerable communities across India.
The announcement was made by Kerala Chief Minister V. D. Satheesan during the 70th birthday celebrations of Joy Alukkas, Founder and Chairman of the global jewellery group.
Focus on housing, education and healthcare
The allocation will be used to expand charitable activities, strengthen infrastructure and provide financial assistance to communities in need.
The initiatives will focus on housing for economically and socially disadvantaged families, girls’ education, elderly care, medical assistance for underprivileged people, women’s empowerment and environmental conservation.
The group plans to establish a transparent and equitable mechanism to ensure that assistance reaches those who genuinely need it.
Existing initiatives across five States
Joyalukkas Group has undertaken several charitable programmes across India, including financial assistance for dialysis patients, free pacemakers for heart patients and other medical support.
It has also supported the construction of more than 550 homes across Andhra Pradesh, Karnataka, Telangana, Tamil Nadu and Kerala. The group provides scholarships to students through its ‘Joy of Hope’ scholarship programme.
Group plans wider community support
Joy Alukkas said the group aims to make a meaningful contribution towards building an inclusive society that provides opportunities to people across all sections.
He emphasised that sustainable development depends on the economic and social progress of communities at the grassroots level.
The group plans to expand its charitable activities in the coming years, with a focus on improving access to essential services and supporting vulnerable sections of society.