TVS Motor Company, the world’s third-largest two-wheeler manufacturer, is looking to increase the contribution of international business to 40% of its overall revenue by 2030, with Europe emerging as a strategic market in its global expansion plans.
At EICMA 2026 in Milan, the company showcased four production-ready models developed for European customers, comprising three electric two-wheelers and a 125cc motorcycle. For the first time at the international motorcycle exhibition, TVS Motor also organised test rides, allowing hundreds of visitors to experience its products.
The European expansion is part of the company’s broader strategy to strengthen its presence in developed markets, expand customer access and increase the contribution of overseas operations to its business.
Europe distribution network expands
TVS Motor has been strengthening its distribution and after-sales infrastructure across Europe to support its growth ambitions.
Italy has emerged as an important market, with the company’s retail network crossing 100 outlets. Sales in the country have increased 110% over the past year.
The company has also established a network of 22 retailers across Spain and Portugal, with France and Germany identified as the next markets for expansion.
The RTX 300, unveiled at EICMA 2025, is also scheduled to reach European dealerships, further strengthening the company’s motorcycle portfolio in the region.
TVS Motor President – International Business, Peyman Kargar, said Europe was an important market and a key component of the company’s international growth plans.
He identified opportunities in electric mobility, performance motorcycles and premium urban transportation, while emphasising the importance of local distribution, dealer capabilities and service infrastructure in building a sustainable presence.
The company is focusing on expanding customer access to the TVS brand and strengthening its product portfolio to meet European riding requirements, he added.
Three electric models and a 125cc motorcycle
Of the four production-ready models showcased at EICMA 2026, three are electric, reflecting TVS Motor’s focus on expanding its electric mobility offerings in developed markets.
The Orbiter electric scooter features two removable battery options and is designed for urban mobility.
The M1-S takes the company’s electric portfolio into the maxi-scooter segment. It has a claimed top speed of 105 kmph and under-seat storage capable of accommodating a full-face helmet.
The TVS X, positioned at the premium end of its electric portfolio, features a 10.2-inch touchscreen and an integrated LTE connection.
The fourth model, the TVS RTR 125, is aimed at riders holding the European A1 motorcycle licence. It provides an entry point for younger and first-time riders into the company’s motorcycle range.
TVS Motor’s existing European motorcycle portfolio also includes the RR 310, RTR 310, Ronin and RTX 300.
Racing heritage showcased through concept motorcycles
Alongside its production-ready models, TVS Motor presented its ’82 Series Collection for the first time globally in Milan.
The collection comprises four one-off concept motorcycles developed to celebrate the company’s racing heritage and the contribution of TVS Racing, which has been active since 1982.
The four concepts are based on the RR 310, RTR 310, RTX 300 and Ronin platforms.
The ’82 Series RR 310 draws inspiration from the company’s racing achievements, while the ’82 Series RTR 310 features advanced electronic rider aids, including cornering ABS, traction control and wheelie control supported by a six-axis inertial measurement unit (IMU).
The ’82 Series RTX 300 is an adventure motorcycle concept designed for both road and off-road riding. The ’82 Series Ronin 250 combines neo-retro styling with scrambler and roadster influences.
The company clarified that all four motorcycles are concept builds intended exclusively for display.
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