Viceroy Hotels Ltd (VHL), which has built a legacy in the premium hospitality sector since 1965, plans to scale its portfolio to over 10,000 rooms across India, driven by strategic acquisitions, greenfield developments and asset enhancements.
The company is targeting growth across business, leisure, luxury and destination segments, with a focus on building a differentiated hospitality portfolio and strengthening its presence in key markets.
Marriott portfolio to support expansion
VHL currently has three Marriott-branded properties in Hyderabad comprising 538 rooms across business, leisure and extended-stay segments. A Courtyard by Marriott hotel in Madhapur is targeted for completion during FY29/FY30.
The company is also expanding the Marriott Convention Centre to 20,000 sq. ft., supported by a cluster of nearly 500 rooms. Renovation of Marriott Hyderabad commenced in April 2026 and is expected to be completed during FY27, with the final phase scheduled for completion in FY28.
Focus on disciplined growth
“Our growth journey is driven by a clear vision — to build a differentiated hospitality portfolio that combines strategic expansion with exceptional guest experiences,” said Managing Director & CEO Kondareddy Ravinder Reddy.
The company plans to identify and invest in high-quality assets with strong growth potential, while maintaining disciplined capital allocation through selective acquisitions, greenfield and brownfield developments, and focused asset enhancements.
Greenfield and brownfield
“We remain focused on expanding our presence across Hyderabad and other key markets in India through a balanced mix of greenfield and brownfield developments, along with selective value-accretive acquisitions,” he said.
The company expects its investments in property upgrades, new developments and operational excellence to enhance guest experiences, strengthen its portfolio and support sustainable long-term growth.
“With favourable industry fundamentals and a clear growth strategy, we are confident of creating enduring value for our shareholders,” he said.