Reliance Retail Ventures Ltd’s premium fashion and lifestyle format Azorte has opened two new stores in Bengaluru and Ahmedabad as part of its expansion strategy across key fashion-focused markets in India.
The company said the latest additions reinforce Azorte’s strategy of redefining contemporary retail through a combination of fashion, technology and community-led experiences.
Technology-led retail experience
Both stores will offer Azorte’s portfolio of global fashion trends, elevated essentials and technology-enabled shopping experiences across womenswear, menswear, kidswear and accessories.
The retailer said the collections are curated for modern Indian consumers seeking individuality and effortless fashion.
Azorte, positioned as India’s “neostore” for fashion retail, integrates technologies such as RFID and QR code-based inventory visibility, assisted shopping tools, smart trial rooms with styling recommendations and self-checkout counters aimed at delivering a frictionless customer experience.
Stores opened in Bengaluru and Ahmedabad
The Bengaluru outlet at HSR Layout is spread across four floors with a retail area of 10,996 sq. ft.
The Ahmedabad outlet, located at Nexus Ahmedabad, is the brand’s 44th store and spans 12,865 sq. ft. on a single floor.
Azorte continues to expand its presence across major urban markets as Reliance Retail strengthens its premium fashion and lifestyle portfolio in the organised retail segment.