SBI Card and Eternal Ltd, formerly Zomato Ltd, have launched the Eternal SBI Card, a co-branded credit card offering discounts and cashback across Eternal’s platforms and partner brands.
Customers can request early access through the Zomato, Blinkit and District apps. Applications will open in phases from October 22, with digital onboarding available through all three platforms.
Discounts across Eternal platforms
Cardholders will receive 10% instant discounts on Zomato and District purchases, and on electronics and beauty products on Blinkit. Other Blinkit categories will offer 5% instant discounts.
These benefits will have a combined monthly cap of ₹2,000 across the three platforms. Cardholders will also receive 10% instant discounts on Bistro and a buy-one-get-one-free offer on movie tickets through District. Discounts on Eternal brands will be over and above existing platform offers.
Cashback extends beyond ecosystem
The card offers 5% cashback, capped at ₹1,000 monthly, on eligible spending with Apollo 24/7, ixigo, Uber and Urban Company.
It also features automatic cashback credit against eligible transactions when monthly statements are generated, simplifying redemption for cardholders.
Welcome and annual benefits
“With customers’ everyday spending needs in focus, the card brings together compelling cashback benefits, convenience and value across a wide range of categories. The launch will bolster our retail co-brand credit card portfolio,” SBI Card, Managing Director and Chief Executive Officer, Salila Pande, said.
“With Zomato, Blinkit and District at the centre, the card brings together these everyday spends in one ecosystem while extending value beyond it,” Eternal, Chief Financial Officer, Akshant Goyal, said.
Fees and payment networks
The card carries a joining fee of ₹499 and offers a complimentary six-month Zomato Gold membership as a welcome benefit. The annual fee can be waived if cardholders spend ₹2 lakh during the preceding year.
Other benefits include a 1% fuel surcharge waiver, capped at ₹200 per statement cycle. The card will be available on Mastercard and RuPay networks.