NBC Bearings, a leading bearing manufacturer and mobility solutions brand under the CKA Birla Group, has expanded its presence in the automotive aftermarket with the launch of a comprehensive range of automotive parts, marking a significant step in the company’s diversification strategy.
The new portfolio extends beyond the company’s traditional bearings business and includes products such as wiper blades, brake pads, belts, steering rods and several other critical vehicle components for two-wheelers, three-wheelers and passenger cars.
Expansion into high-growth aftermarket segments
The company said the strategic expansion is aimed at strengthening its position in India’s rapidly growing automotive aftermarket while offering customers a broader range of mobility solutions.
The newly launched products have been developed to meet the quality, performance and reliability standards associated with the NBC Bearings brand. The portfolio will be available through the company’s distribution network across India, ensuring access for dealers, workshops and end customers.
Company eyes new growth opportunities
NBC Bearings President and Chief Executive Officer Rohit Saboo said, “The Indian automotive aftermarket is witnessing unprecedented growth driven by increasing vehicle ownership, longer vehicle life cycles, and rising demand for quality replacement parts.”
He added, “As a trusted brand with decades of engineering excellence, NBC Bearings is uniquely positioned to leverage this opportunity. The launch of our expanded auto parts portfolio is a strategic step towards diversifying our business, strengthening our market presence, and creating new avenues of growth beyond bearings.”
Strengthening mobility solutions portfolio
The company said the expansion aligns with its long-term vision of becoming a comprehensive mobility solutions provider while enhancing value for channel partners and customers.
With the latest launch, NBC Bearings aims to reinforce its focus on innovation, customer-centricity and sustainable growth while strengthening its presence in India’s automotive ecosystem.
A brand of National Engineering Industries Ltd. (NEIL), NBC Bearings has a legacy of more than seven decades and serves the automotive, railway, industrial and mobility sectors in domestic and international markets through its manufacturing facilities and distribution network.