The NBFC business of Aditya Birla Capital Limited inaugurated its 100th dedicated Gold Loan branch at Santacruz, Mumbai. Alongside this milestone, the company also opened another dedicated Gold Loan branch in Andheri, establishing its footprint in the city.
The expansion comes amid strong regional demand, with TransUnion CIBIL’s Gold Loan Landscape Report (April 2026) noting that Maharashtra recorded 40% year-on-year growth in gold loan origination volumes in 2025, accounting for 5.8% of India’s total originations.
Rapid Rollout and Expansion Roadmap
Having entered the gold loan segment in August 2026, Aditya Birla Capital has reached the 100-branch milestone within three months of launch.
The company plans a phased rollout of 200–300 dedicated Gold Loan branches by March 2027 across high-potential markets, scaling to over 1,000 branches over the next three years.
Leadership Vision and Customer Focus
The Gold Loan business had reached an asset under management (AUM) of ₹200 crore as of September 2026, reflecting steady early traction in the organised gold lending market.
Aditya Birla Capital Limited Managing Director & CEO Vishakha Mulye said, “As we continue to scale this business, our ambition is to build a differentiated franchise by combining the trust of the Aditya Birla brand, strong on-ground presence and technology-led convenience.”
Quick and transparent service
Aditya Birla Capital Limited Executive Director and Chief Executive Officer NBFC Rakesh Singh said, “Our Gold Loan business is built around delivering a simple, secure and convenient borrowing experience through dedicated branches, seamless processes and robust digital capabilities.
As we expand across Mumbai and Maharashtra, our focus will remain on providing customers with quick access to credit, transparent service, and the trust and assurance of safe handling of their pledged gold,” he said
Broader NBFC Performance
The branch milestone builds on strong overall momentum for Aditya Birla Capital’s NBFC business. In Q2 FY27, the NBFC’s total AUM grew 26% year-on-year to ₹1,76,557 crore, while disbursements increased 12% year-on-year to ₹24,708 crore and net profit rose 41% year-on-year to ₹1,352 crore.