Jan Bures Moves To Volkswagen AG; Piyush Arora Given Additional Role

CW Bureau ·

Skoda Auto Volkswagen India Pvt Ltd has announced a leadership transition in its sales, marketing and digital function, with Jan Bures, Executive Director, Sales, Marketing and Digital, set to move to a new global role at Volkswagen AG from September 2026.

The company said Bures will complete his global assignment in India and continue with the Volkswagen Group in his new position at Volkswagen AG.

Piyush Arora takes additional charge
Following the transition, Skoda Auto Volkswagen India Managing Director & CEO Piyush Arora will assume the additional responsibility of Executive Director – Sales & Marketing for the Group in India.

The company said the revised leadership structure is designed to strengthen strategic alignment, accelerate decision-making and enhance accountability across the organisation.

Acknowledges Jan Bures’ contribution
Skoda Auto Volkswagen India thanked Jan Bures for his contribution to the Group’s growth in India during his tenure and wished him success in his new assignment at Volkswagen AG.

Focus on long-term growth
The company reaffirmed its commitment to the long-term potential of the Indian automotive market, with a continued focus on sustainable growth, customer-centric innovation and portfolio expansion.

Skoda Auto Volkswagen India represents six premium and luxury automotive brands in the country, Volkswagen, Skoda Auto, Audi, Bentley Motors, Automobili Lamborghini and Porsche.

The leadership transition comes as the Group continues to strengthen its presence in India through new product launches, enhanced customer experience and long-term investments in one of its key global growth markets.