Linc Ltd, one of India’s leading manufacturers of writing instruments and stationery products, has entered organised retail with the launch of its first Stackoo retail outlet-cum-product experience centre in Kolkata.
The company said the new experience centre marks a significant milestone in its retail expansion strategy and is designed to offer consumers an immersive and interactive shopping experience centred around stationery, writing instruments and lifestyle products.
Experiential retail concept
Located in one of Kolkata’s prominent commercial hubs and close to major educational institutions and residential neighbourhoods, the Stackoo experience centre allows customers to explore Linc’s extensive portfolio of writing instruments, stationery products and allied offerings under one roof.
The company said the outlet enables consumers to experience the quality, functionality, design and innovation of its products before making a purchase.
Enhancing customer engagement
Conceived as an experiential retail platform, Stackoo features live product demonstrations, interactive displays and exclusive in-store offerings aimed at creating a deeper connection with customers.
The initiative is part of Linc’s strategy to enhance brand visibility, strengthen its retail footprint and deliver a differentiated customer experience in an increasingly competitive stationery market.
Retail expansion plans
The Kolkata outlet marks the beginning of Linc’s direct-to-consumer retail journey. Building on this momentum, the company plans to open its second Stackoo retail outlet-cum-product experience centre in August 2026 at Sky City Mall, Borivali, Mumbai, as part of its broader expansion strategy.
Strengthening consumer connect
Linc said the launch of Stackoo reflects its continued focus on innovation, customer-centricity and building stronger direct relationships with consumers.
The company believes the experience centre format will enable customers to discover its comprehensive range of products while reinforcing Linc’s position as a trusted brand in the writing instruments and stationery industry.