Hero MotoCorp Sales Rise 16% To 7.34 Lakh Units, VIDA Gets Boost

CW Bureau ·

Hero MotoCorp reported a 16% year-on-year increase in total dispatches to 7,34,403 units in October 2026, compared with 6,35,808 units in the corresponding month last year, driven by growth in its domestic internal combustion engine (ICE) business and electric two-wheeler portfolio.

The company also recorded strong retail momentum, with VAHAN registrations reaching 5,89,665 units as of November 1, excluding Telangana.

Domestic ICE dispatches rose 14% to 6,75,017 units from 5,90,806 units in October 2025, with scooters and 100cc motorcycles contributing to the growth.

VIDA strengthens position in electric two-wheelers
VIDA, Hero MotoCorp’s emerging mobility business, continued its growth momentum with dispatches of 30,143 units during October 2026. Its VAHAN retail registrations increased 80% year-on-year.

VIDA’s market share in the electric two-wheeler segment improved to 13.6% in October, compared with 11.1% in the same month last year, indicating an increase in its presence in the rapidly expanding EV market.

The company stepped up its festive-season engagement through a campaign featuring actors Anil Kapoor and Ranbir Kapoor, built around its brand proposition, ‘Ghar Ghar Tyohar, Ghar Ghar EVOOTER’.

Its VIDA-Kolkata Knight Riders collaboration also won two honours at the AdAura Awards 2026, including Brand Collaboration Campaign of the Year and Sports Marketing Campaign of the Year.

Premium motorcycle portfolio expanded
Hero MotoCorp strengthened its presence in the premium motorcycle segment with the launch of the new Xtreme 160R 4V and Xtreme 250R during October.

The launches are part of the company’s efforts to expand its appeal among customers in higher-displacement motorcycle categories.

The company also rolled out its festive campaign, ‘Hero Sang Tyohar Hai Har Kahin’, featuring initiatives such as a Maa Durga shadow installation created using Hero Genuine Parts, 3D anamorphic outdoor advertising and innovative print executions.

International business records 29,319 dispatches
Hero MotoCorp’s global business recorded dispatches of 29,319 units during October 2026.

The company said it continued to strengthen its international portfolio, supported by a pipeline of upcoming scooter and premium motorcycle launches. Retail momentum remained strong in key overseas markets, particularly Colombia and Bangladesh.

With domestic ICE sales growing 14%, VIDA’s electric two-wheeler market share improving to 13.6% and international dispatches contributing to overall volumes, Hero MotoCorp continued to build momentum across its mobility businesses during the festive season.