Snabbit, the quick home services platform, has announced its entry into the beauty services category with the launch of an instant salon-at-home offering aimed at bringing trained beauty professionals to customers’ homes within minutes.
The company said the move marks its expansion into a high-frequency consumer category with a large addressable market. While segments such as food delivery, grocery delivery and home services have rapidly moved towards instant fulfilment models, beauty services have largely remained appointment-led, often requiring bookings several hours or days in advance.
Snabbit said it aims to change that consumer behaviour by enabling on-demand beauty services with hyperlocal fulfilment.
Bengaluru pilot gains traction
The company has been quietly piloting the service over the last six weeks in Bengaluru’s Sarjapur micromarket, where it has already completed more than 2,000 jobs.
According to the company, average fulfilment time during the pilot has remained under 15 minutes. The pilot currently operates with 25 active beauty professionals who are collectively handling nearly 50 jobs daily.
High-frequency category
Snabbit Founder & CEO Aayush Agarwal said, “Beauty services is a high-frequency category with a large addressable market that overlaps perfectly with the core category we have built. Consumers today expect convenience everywhere, but availing beauty services still involves long waiting periods.”
He added that the company sees an opportunity to rethink the category through speed, reliability and hyperlocal fulfilment.
Focus on training and operational efficiency
Unlike traditional salon-at-home models that depend on multiple specialists and advance scheduling, Snabbit said it has built a lean operating model focused on instant fulfilment for high-frequency use cases including threading, waxing, facials, clean-ups, hair styling, saree draping and head massages.
The company has trained beauty professionals as multi-skilled “all-rounders” capable of delivering multiple services during a single visit. It has also introduced lightweight beauty kits and monodose, single-use product packaging aimed at improving hygiene and reducing wastage.
All women beauty professionals
Snabbit said the platform currently operates entirely through women beauty professionals with work experience ranging from three to 14 years. The professionals are also undergoing additional training at the company’s dedicated training centres.
Positioned as a “salon by women, for women,” the service has no minimum order value, with offerings starting at ₹49.
Snabbit Vice President – Business Dev Priyam said the company is witnessing strong organic demand in the neighbourhoods where the pilot has been launched.
“Consumers should not have to plan around basic beauty needs anymore. Whether it’s before office, after work or ahead of stepping out, beauty is increasingly becoming an instant, convenience-led use case,” Priyam said.