Aukera, India’s lab-grown diamond jewellery brand, has expanded its retail network with the launch of its first store in Tamil Nadu at Chennai.
The new outlet is the company’s 32nd store in India and marks its entry into the Tamil Nadu market.
Expanding retail footprint
The Chennai store offers a wide range of diamond jewellery, including solitaire rings, engagement rings, cocktail rings, bands, earrings, necklaces, bracelets, bangles, pendants and pendant chains.
The collection features contemporary designs for everyday wear as well as special occasions.
Focus on transparency
Aukera said the brand is built around the belief that women should have the freedom to make informed choices, backed by contemporary design, craftsmanship and transparency.
The company added that it specialises in solitaire jewellery, offering customers an extensive range of designs.
Growth plans
Aukera Co-Founder & CEO Lisa Mukhedkar said “Every Aukera store is designed to reflect what our customers value most, beautiful design, uncompromising quality and complete trust.”
Aukera, Co-Founder, Kumar Saurabh, said, “Every new store is a step towards our vision of making Aukera India’s most trusted destination for diamond jewellery.
With our first store in Tamil Nadu and 32 stores nationwide, we are building a brand with national scale while remaining focused on what differentiates us, exceptional design, uncompromising quality and category leadership. This is just the beginning of our next phase of growth,” he said.