ReadyAssist, a leading vehicle roadside assistance and mobility solutions company, has renewed its partnership with CRF Women on Wheels for the second consecutive year, reinforcing its commitment to supporting women riders through safety, training and community-driven initiatives across India.
The collaboration aims to strengthen the ecosystem for women motorcyclists through roadside assistance services, rider education programmes, vehicle health initiatives, safety awareness campaigns and skill development activities.
Building a stronger community of women riders
Over the years, CRF Women on Wheels has emerged as one of India’s largest women riders’ communities, bringing together motorcycling enthusiasts from diverse professions, age groups and backgrounds.
The platform has played a significant role in challenging traditional perceptions around motorcycling by encouraging women to embrace riding as a means of adventure, exploration and personal growth.
Its members include riders ranging from their twenties to their sixties, many of whom have achieved notable milestones and national records through long-distance expeditions and adventure rides.
Among the community’s inspiring stories is that of a 54-year-old rider who completed the Bengaluru-to-Bhutan journey alongside her 76-year-old mother, highlighting the spirit of resilience and determination that the group seeks to foster.
Focus on safety and rider development
As part of the renewed partnership, ReadyAssist will continue to provide nationwide roadside assistance and emergency support services during rides and expeditions undertaken by community members.
The collaboration will also focus on rider safety workshops, training sessions for new riders, vehicle health check-up camps, riding preparedness programmes and awareness campaigns promoting responsible motorcycling.
The initiative seeks to support women riders not only during emergencies but also through preventive education and skill-building programmes that improve riding confidence and preparedness.
Supporting a growing riding ecosystem
ReadyAssist Founder & CEO Vimal Singh SV, said riding communities contribute significantly to local economies by supporting businesses such as fuel stations, service providers, roadside eateries, tourism operators and small enterprises.
“CRF Women on Wheels has built an exceptional community that is inspiring women across generations to embrace riding with confidence and purpose. Their efforts are helping redefine the motorcycling landscape in India by encouraging more women to explore, learn and participate in the riding culture,” he said.
He added that the partnership extends beyond roadside assistance and is focused on promoting rider safety, preparedness, skill development and confidence.
Enabling women to ride without limitations
CRF Women on Wheels Founder Fais N, said the community was established with the vision of creating a supportive platform where women could explore motorcycling, adventure and personal growth without barriers.
“Over the years, we have witnessed women from different age groups and backgrounds achieve extraordinary milestones through riding. Our continued association with ReadyAssist strengthens this mission by providing our riders with dependable support, safety-focused initiatives and the confidence to undertake journeys that push boundaries and inspire others,” Fais said.
Expanding mobility support across India
ReadyAssist currently operates an extensive mobility support network powered by more than 11,000 technicians and over 6,500 tow trucks across 19,100-plus pin codes in India.
The company leverages AI-powered and technology-enabled vehicle lifecycle management solutions to provide assistance to individual vehicle owners, businesses and fleet operators.
The renewed partnership is expected to further strengthen support systems for women riders while encouraging greater participation in India’s growing motorcycling community