CK Birla Group company Orient Electric Ltd will continue to strengthen its core businesses while scaling emerging categories and expanding its presence across sales channels as part of its long-term growth strategy.
In his message to shareholders in the company’s Annual Report 2025-26, Chairman C K Birla said the company’s focus remains on strengthening its core portfolio, expanding into high-growth categories and enhancing market reach under its “One Orient” philosophy.
Focus on long-term growth
Birla said the “One Orient” philosophy will continue to shape how the company grows its portfolio, strengthens its brand and allocates capital towards long-term opportunities.
The Appliances business delivered an encouraging performance during FY26, driven by double-digit growth in the heating category and improved distribution across product segments. Exports continued to be an important growth lever, while e-commerce and quick commerce channels also recorded strong double-digit growth, supported by a broader category presence.
Lighting and Switchgear gain momentum
Orient Electric’s Lighting and Switchgear business also emerged as a key contributor to overall performance, registering double-digit growth during the year.
In the Lighting business, luminaires accounted for nearly two-thirds of revenues, reflecting an improving product mix. The Switchgear and Wires businesses continued to scale up, with the wires segment doubling its business from a smaller base.
According to the company, these businesses are strengthening its presence in structurally attractive and fast-growing segments of the electrical consumer durables market.
Brand and digital transformation
Alongside portfolio expansion, Orient Electric continued to invest in building a stronger and more contemporary brand through sharper product propositions, premiumisation and unified communication across categories.
The company said it is increasingly positioning itself as a digital-first brand to better engage emerging consumer segments while enhancing its relevance across markets.
Management outlines FY27 priorities
Orient Electric Managing Director & CEO Ravindra Singh Negi said the company will continue to strengthen its core Electrical Consumer Durables business, accelerate the Lighting segment as a key growth engine and further scale its Switchgear and Wires businesses.
He added that the company will deepen its distribution network, expand its digital and B2B capabilities, and continue investing in brand building, customer service, product innovation, manufacturing, digital technologies and artificial intelligence.
“The progress made in FY26 gives us confidence that One Orient is translating into a meaningful operating advantage, enabling stronger integration across businesses, sharper execution and a more consistent experience for consumers and partners,” Negi said.
Premiumisation and channel expansion drive performance
During FY26, the company focused on improving product quality and delivering a consistent customer experience across touchpoints, including product fit and finish, ease of installation and overall usability.
Orient Electric said its performance during the year was supported by premiumisation, channel expansion, market share gains in key categories and the scale-up of emerging businesses.
The Electrical Consumer Durables business witnessed continued premiumisation in fans and strong growth in the heating segment. Consumer Lighting gained market share, the Wires business expanded rapidly from a smaller base, while both e-commerce and exports delivered robust growth.
The company added that disciplined cost management helped protect margins while allowing continued investments in growth initiatives.