Tag: 18-karat jewellery
RETAIL/FMCG PNG Jewellers Launches ‘Swarna Swaraj’ To Mobilise Idle Gold

PNG Jewellers has launched ‘Swarna Swaraj’, a nationwide initiative aimed at bringing dormant household gold back into circulation, reducing India’s reliance on gold imports and promoting more responsible gold consumption patterns. The company said the initiative was launched in response to Prime Minister Narendra Modi’s recent appeal urging citizens to exercise restraint in gold purchases. […]

CW Bureau · May 15, 2026
RETAIL/FMCG Kalyan Jewellers ‘Gold4India’ Initiative To Drive Gold Recirculation

Kalyan Jewellers India Ltd has launched the “Nation First – Gold4India Initiative”, a four-pillar framework aimed at unlocking dormant household gold, reducing India’s dependence on gold imports and encouraging responsible gold consumption. The company said the initiative is expected to help reduce gold imports by around five tonnes during the current financial year by increasing […]

CW Bureau · May 15, 2026