RETAIL/FMCG
Victoria’s Secret Appoints Triptii Dimri As Its First Indian Brand Ambassador
Victoria’s Secret, a leading global sleepwear, lingerie, and beauty products brand, has announced actress Triptii Dimri as its first-ever Indian brand ambassador, marking a significant milestone in the brand’s India journey. Campaign teaser Alongside the announcement, the brand has unveiled a teaser of its upcoming Summer Signature campaign through a visually led digital film, capturing […]
CW Bureau
·
Apr 11, 2026
RETAIL/FMCG
KitKat Claps Back, Turns Missing Chocolate Buzz Into Marketing Gold
In a witty continuation of its ongoing missing KitKats narrative, KitKat has responded to the flood of brand reactions and meme marketing campaigns with a tongue-in-cheek official statement, further amplifying the buzz around the incident. ‘This Is not a stunt’: brand doubles down on mystery Acknowledging the widespread attention, KitKat addressed the situation directly, stating […]
Sajan C Kumar
·
Apr 2, 2026
HOSPITALITY
No KitKats Here, Just Getaways: Kerala Tourism’s Viral Moment
In a striking example of real-time brand creativity, Kerala Tourism has transformed a global supply chain incident involving KitKat into a clever and engaging marketing opportunity. From supply chain disruption to storytelling opportunity The development follows an official statement by Nestle, which confirmed that nearly 12 tonnes of KitKat products were stolen while in transit […]
Sajan C Kumar
·
Mar 31, 2026
