India’s first-time car buyers are moving towards more expensive vehicles, with young customers in their mid-20s and early 30s increasingly spending ₹5 lakh to ₹8 lakh on their first car, compared with ₹1.5 lakh to ₹2.5 lakh a decade ago, according to Kotak Mahindra Prime Ltd (Kotak Prime). The shift reflects changing consumer aspirations, improved […]