Tag: Chennai campaign
HOSPITALITY Zomato’s Chennai Anthem Veppam Is Our Weapon With Paal Dabba Is Out

Food ordering and delivery platform Zomato has launched a Chennai-themed anthem in collaboration with regional rap artist Paal Dabba, celebrating the city’s distinctive culture, energy and resilience. Titled ‘Veppam is our weapon’, the music video turns Chennai’s relationship with heat into the central theme of the campaign. The anthem draws parallels between the city’s scorching […]

CW Bureau · Aug 22, 2026
RETAIL/FMCG Maggi Serves Up Tamil Nadu’s Jolly Spirit With New Hyperlocal Campaign

Nestle’s Maggi is tapping into Tamil Nadu’s vibrant cultural identity with the launch of its latest hyperlocal campaign, Maggi Ready Family Jolly (MRFJ), aimed at celebrating the humour, warmth and everyday bonding moments unique to the state. From rooftop “mottai maadi” conversations and playful “kusumbu” to iconic street food culture and energetic city life, the […]

CW Bureau · May 11, 2026