Tag: consumer behaviour
GENERAL Alpenliebe, Swiggy Launch Campaign In Bid To Celebrate Delivery Partners

Alpenliebe, a confectionery brand from Perfetti Van Melle India, has partnered with Swiggy to launch the ‘Alpenliebe Sweetest City Challenge’, an initiative aimed at encouraging consumers to show appreciation and kindness towards delivery partners across India. The campaign will be rolled out across 20 cities, including Pune, Mumbai, Bengaluru, Kolkata, Chennai and Delhi, and seeks […]

CW Bureau · Jun 22, 2026
RETAIL/FMCG Wild Date Logs 15% Monthly Growth As Demand For Clean Snacking Rises

Homegrown artisanal snacking brand Wild Date has reported a 15% month-on-month growth, supported by a strong 40% customer repeat purchase rate, highlighting increasing consumer preference for healthier and ingredient-led snack options. Founded by endurance athlete and entrepreneur C S Siddarth, the Tamil Nadu-based company focuses on snacks made using dates, nuts, seeds and jaggery, while […]

CW Bureau · Jun 14, 2026