Tag: Cricket Sponsorship
AUTO BKT Targets Higher Consumer Recall Amid Its Entry Into On-Highway Tyres

Balkrishna Industries Ltd, the global off-highway tyre leader, is looking to strengthen consumer recall and emotional engagement during India’s Men’s T20 cricket season through a new culture-led campaign under its tyre brand BKT Tyres. The company has launched a social media-driven initiative titled “Sound of BKT” under its brand philosophy “Elevate Your Drive”, as it […]

CW Bureau · May 14, 2026
GENERAL Whistle Podu: Ashok Leyland Is Chennai Super Kings Official Sponsor

Commercial vehicle manufacturer Ashok Leyland Ltd (ALL) announced a strategic partnership with five-time IPL champions, the Chennai Super Kings (CSK), as their Official Sponsor. As part of this association, the Ashok Leyland logo will feature prominently on the front right chest of CSK’s iconic yellow jersey for the upcoming season. This partnership continues the longstanding association between […]

CW Bureau · Mar 6, 2026