Tag: digital marketing campaign
RETAIL/FMCG Healthy Master’s Milind Soman Brand Campaign To Boost Mindful Snacking

Healthy Master has launched a new brand campaign featuring fitness icon Milind Soman, as the company sharpens its focus on India’s growing healthy foods and clean-label snacking market. The campaign is centered around mindful snacking and conscious food choices, reinforcing Healthy Master’s positioning as a brand focused on clean ingredients, transparency and healthier everyday eating […]

CW Bureau · May 20, 2026
AUTO BKT Targets Higher Consumer Recall Amid Its Entry Into On-Highway Tyres

Balkrishna Industries Ltd, the global off-highway tyre leader, is looking to strengthen consumer recall and emotional engagement during India’s Men’s T20 cricket season through a new culture-led campaign under its tyre brand BKT Tyres. The company has launched a social media-driven initiative titled “Sound of BKT” under its brand philosophy “Elevate Your Drive”, as it […]

CW Bureau · May 14, 2026