Tag: Embedded finance
STARTUP/TECHNOLOGY PayU, Marg ERP To Transform Digital Payments For Pharma Distributors

Fintech platform PayU has entered into a strategic partnership with business management software provider Marg ERP to streamline digital payment collections and reconciliation for India’s pharma distributors, retailers and MSMEs. The collaboration will integrate PayU’s payment infrastructure into Marg ERP’s business management platform, enabling users to manage ordering, payments and reconciliation within a single workflow […]

CW Bureau · Aug 7, 2026
RETAIL/FMCG Meesho Invests ₹100 Cr In A Loss-Making Subsidiary Meesho Payment

Meesho Ltd, the Bengaluru-based e-commerce platform focused on value commerce and small businesses, has infused nearly ₹100 crore into its lending subsidiary Meesho Payment Pvt Ltd (MPPL) despite the latter reporting losses, highlighting the growing strategic importance of embedded finance in the e-commerce ecosystem. The investment, made through a rights issue, is aimed at strengthening […]

CW Bureau · May 9, 2026
STARTUP/TECHNOLOGY Meesho Pumps ₹100 Cr Into FinTech Subsidiary To Bolster Payments Flow

Meesho Ltd, a leading e-commerce marketplace, is infusing ₹100 crore into its subsidiary, Meesho Payments Pvt Ltd (MPPL), through a rights issue or further capital issuance in one or more tranches. The board of directors has approved the fund infusion, underlining the company’s continued focus on strengthening its fintech capabilities alongside its core commerce operations. […]

CW Bureau · May 6, 2026
BANKING & FINANCE UGRO Capital Advances Shift To High-Yield Segments: Earnings On Track

UGRO Capital Ltd, India’s first NBFC startup, is progressing on its strategic pivot towards high-yield segments, with Emerging Market LAP (loan against property) and Embedded Finance rising to 38% of assets under management (AUM) from 32% within a quarter. Emerging Market LAP AUM increased from ₹3,199 crore to ₹3,581 crore, while Embedded Merchant Finance grew […]

CW Bureau · Apr 21, 2026