Tag: Gen Z consumers
RETAIL/FMCG Farmley Strikes A Chord In TN With Ilaiyaraaja-Inspired Ad Campaign

Healthy snacking brand Farmley has launched a new digital campaign for its Makha Shaka snack range, aiming to strengthen its connect with young consumers in Tamil Nadu through a culturally resonant narrative and high-energy storytelling. Campaign celebrates Tamil Nadu youth culture Built around the tagline Vibe-a Pudinga Makka (Catch the Vibe, People), the campaign features […]

CW Bureau · Jun 19, 2026
RETAIL/FMCG Tata Consumer Products Readies For Next Phase Of Strong FMCG Growth

Tata Consumer Products Ltd, a leading producer of tea, coffee, packaged foods, pantry staples and ready-to-drink beverages, expects India’s evolving consumption landscape, rising disposable incomes and the growing influence of Gen Z consumers to create a long runway for growth for the FMCG sector. The company is entering FY27 with strong growth fundamentals despite volatility […]

CW Bureau · May 18, 2026