Tag: Gunjan Khetan
GENERAL Alpenliebe, Swiggy Launch Campaign In Bid To Celebrate Delivery Partners

Alpenliebe, a confectionery brand from Perfetti Van Melle India, has partnered with Swiggy to launch the ‘Alpenliebe Sweetest City Challenge’, an initiative aimed at encouraging consumers to show appreciation and kindness towards delivery partners across India. The campaign will be rolled out across 20 cities, including Pune, Mumbai, Bengaluru, Kolkata, Chennai and Delhi, and seeks […]

CW Bureau · Jun 22, 2026
RETAIL/FMCG Mentos Launches Fresh Action Hard Candy With Liquid Centre Priced At ₹1

Mentos, one of India’s leading confectionery brands, has expanded its product portfolio with the launch of Mentos Fresh Action, a new hard candy designed to deliver an intense freshness experience along with a cooling sensation for the nose and throat. Targets growing demand for freshness experiences Available in Menthol Eucalyptus flavour, Mentos Fresh Action features […]

CW Bureau · Jun 21, 2026